Custom-Er Build

Instead of trying to think of what the public might want, he decided to go straight to the source and start up a voting forum involving both existing and potentially new customers.

Now listening to customer feedback isn’t something new to Harley-Davidson. They did it back with the Rushmore launch years ago where they ran an extensive survey involving thousands of their existing customers before making integral changes to the touring range. They also undertook the same process on an even bigger scale with the recent release of the Pan America, even going as far as visiting customers all across the US to get their suggestions before using this information gathered during the design process.